Website Of “Kasturi Cotton Bharat” Launched

  • Shri Piyush Goyal, Hon’ble Union Minister of Textile, Commerce & Industry, Consumer Affairs and Food & Public Distribution, launched the website
  • Provides a digital platform for necessary information and updates on initiatives and highlights the registration process for ginners to produce the Kasturi Cotton Bharat Brand.
  • Kasturi Cotton Bharat is a joint initiative by the Ministry of Textiles, the Cotton Corporation of India, Trade Bodies & Industry.
  • To work on the principle of self-regulation by owning complete responsibility for Branding, Traceability and Certification of Indian Cotton.
  • To enhance its competitiveness in the global market and create a sustainable ecosystem for all stakeholders involved.
  • On the eve of World Cotton Day on 7th October, the Ministry of Textiles announced the “Kasturi Cotton Bharat” brand of cotton.
  • A MoU has been signed between CCI on behalf of Govt. of India and TEXPROCIL on behalf of the Textile Industry on 15th December 2022 
  • To provide complete traceability of Kasturi Cotton Bharat across the supply chain, QR-based certification technology will be used at each stage of the processing.
  • Blockchain-based software platform will provide end-to-end traceability and transaction certificates.
Posted in Current Affairs.