Prime Minister Launches Mera Yuva Bharat

  • October 31st, at Kartavya Path on the National Unity Day.
  • Decision on October 11, 2023 – the Union Cabinet, chaired by Prime Minister Shri Narendra Modi, gave its approval for the establishment of an autonomous body known as “Mera Yuva Bharat (MY Bharat).”


  • (MY Bharat)’ is a technology-driven facilitator for youth development and youth-led development.
  • Goal of providing equitable opportunities to empower the youth in realising their aspirations and contributing to the creation of a “Viksit Bharat” (developed India), across the entire spectrum of the Government.
  • It envisions a framework where the youth can seamlessly connect with programs, mentors, and their local communities. 
  • Designed to deepen their understanding of local issues and empower them to contribute to constructive solutions. 


  • Will benefit the youth in the age group of 15-29 years, in line with the definition of ‘Youth’ in the National Youth Policy.
  • ‘Phygital Platform’ (physical + digital) comprises physical activity along with an opportunity to connect digitally.


  • Role of youth in Amrit Kaal -Towards a development journey over the next 25 years of building an Amrit Bharat by 2047
  • Establishing a framework for bringing youth from diverse areas under a single platform – Vision 2047 requires a framework that can bring rural youth, urban youth and Urban youth on a single platform. The existing schemes were designed at different points in time over the last 50 years with the then prevailing understanding of the needs of rural youth in our society. The dynamic shifts in the urban-rural landscape have necessitated a re-evaluation of these approaches.
  • Establishing a new contemporary technology-led platform to engage with the present-day youth – The prevalence of social media, and the emergence of new digital tools and cutting-edge technologies, a technology-driven platform can connect youth to programmes that can help them improve their capabilities and also connect them with community activities.
  • Ensuring accessibility by creating a phygital ecosystem – Young individuals would act as “Yuva Setu,” linking the government with its citizens. Recently a web portal of the Department of Youth Affairs,, hosted a nationwide program called “Meri Maati Mera Desh” in which 50 million young people participated and helped to plant 23 million saplings to create Amrit Vatikas pan-India.


  • Leadership Development – by shifting from isolated physical interaction to programmatic skills to make them social innovators, and leaders in the communities.
  • Better alignment – between the aspirations of the youth and the community needs.
  • Enhanced efficiency – through convergence of existing programmes
  • One-stop shop – for young people and Ministries.
  • Centralised youth database – must be created 
  • Improved two-way communication – to connect youth government initiatives and activities of other stakeholders that engage with youth.
  • Phygital Ecosystem – a blend of physical and digital experiences
Posted in Current Affairs.