Implementation of Digital Consent Acquisition under TCCCPR

  • Various entities such as banks, other financial institutions, insurance companies, trading companies, business entities, real estate companies, etc. Send commercial messages to telecom subscribers through SMS or voice calls.
  • These entities are referred to as Principal Entities or Senders according to Telecom Commercial Communications Customer Preference Regulations, 2018 (TCCCPR-2018).
  • To curb the menace of spam through Unsolicited Commercial Communications (UCC), TRAI has taken various measures.

Background:

  • Currently, consent is obtained and maintained by various PEs.
  • Hence, the Access Providers can’t check the integrity of consents.
  • Further, there is no unified system for customers to provide or revoke consent.

DCA Feature:

  • TRAI issued Direction dated 02.06.2023 under TCCCPR-2018 to all the Access Providers to develop and deploy the Digital Consent Acquisition (DCA) facility
  • For creating a unified platform and process to register customers’ consent digitally across all Access Service Providers and Principal Entities.
  • Consent data collected will be shared on the Distributed Ledger Technology (DLT) Platform, established under TCCCPR-2018 for Commercial Communications, for scrubbing by all Access Providers.
  • A common short code 127xxx will be used for sending consent-seeking messages.
  • The purpose, scope of consent, and Principal Entity/Brand name shall be mentioned clearly in the consent-seeking message sent through the shortcode.
  • Only whitelisted URLS/APKS/OTT links/Call Back numbers, etc. Shall be used in the consent-seeking messages.
  • The consent acquisition confirmation message to the customers shall also have information related to the revocation of the consent.
  • Further, Access Providers shall develop an SMS/ Online facility to register the unwillingness of the customers to receive any consent-seeking message initiated by any Principal Entity.
  • After implementing DCA, the existing consents, acquired through alternative means, shall be rendered null and void and fresh consents will have to be sought by all PEs through digital means only.
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