APEDA Inks MoU With Lulu Hypermarket

  • To boost exports of agricultural products to the Gulf Cooperation Countries (GCC).
  • The Agricultural and Processed Food Products Export Development Authority (APEDA), Ministry of Commerce, Government of India, has signed a Memorandum of Understanding (MoU) with global retail major Lulu Hypermarket LLC.
  • Aimed at promoting Brand India globally.
  • Signed in the presence of Chairman, APEDA, Shri Abhishek Dev. and Chairman-cum-Managing Director of Lulu Group, Mr Yusuf Ali MA.
  • At the World India Food (WIF) 2023 in New Delhi.

Benefits:

  • APEDA would promote Indian agricultural products, including millet across the GCC.
  • Lulu Group International (LLC) has a presence across the GCC, Egypt, India and the Far East with 247 Lulu stores in operation and 24 shopping malls.
  • Lulu Group is the fastest-growing retail chain in the Middle East and Asia
  • Will facilitate promotional activities for APEDA’s scheduled products with the Lulu Hypermarket retail chain.
  • Lulu Group will actively promote and showcase a wide range of products in APEDA.
  • A dedicated shelf space (special sections or aisles) will be allocated within Lulu Group’s stores.
  • APEDA and Lulu Group will engage with consumers through interactive events, sampling/tasting campaigns, season-specific campaigns for fruits and vegetables, new product launches and the promotion of products arising from Himalayan/North Eastern States, organic products, etc.
  • Also facilitated the signing of MoUs of Arunachal Pradesh Marketing Board, Sher-e-Kashmir University of Agricultural Sciences & Technology, Jammu and Meghalaya Agricultural Marketing Board with Lulu group.
  • Will enable maximum dissemination of information and awareness about the benefits of ethnic, unique, and GI-tagged agri-products.
  • Both would jointly facilitate export-oriented promotional programmes such as Buyer-Seller meets (BSM), R-BSMS/B2B meetings, and trade fairs/roadshows in association with the Indian Missions abroad and concerned stakeholders.
  • Lulu Group will provide its assistance in the labelling of products according to the requirements of different importing countries.
Posted in Current Affairs.